Scope
branding, identity, packaging, advertising
Wanting to re-invent herself and her fashion label, Angela was looking for two identities. Refreshing her fashion brand and introducing herself into a different industry of a ‘transformational Lifestyle Consultant’. The solution was to transform the duel branding exercise into one. Life / Style. Different industries, however, both with identical brand values. The graphic treatment of word mark and icon represented both businesses. An identity that stood for positive, uplifting and transformational.
Angela J – Life / Style
Wanting to re-invent herself and her fashion label, Angela was looking for two identities. Refreshing her fashion brand and introducing herself into a different industry of a ‘transformational Lifestyle Consultant’. The solution was to transform the duel branding exercise into one. Life / Style. Different industries, however, both with identical brand values. The graphic treatment of word mark and icon represented both businesses. An identity that stood for positive, uplifting and transformational.
