Angela J – Life / Style

Scope

branding, identity, packaging, advertising

Wanting to re-invent herself and her fashion label, Angela was looking for two identities. Refreshing her fashion brand and introducing herself into a different industry of a ‘transformational Lifestyle Consultant’. The solution was to transform the duel branding exercise into one. Life / Style. Different industries, however, both with identical brand values. The graphic treatment of word mark and icon represented both businesses. An identity that stood for positive, uplifting and transformational.

Angela J – Life / Style

Wanting to re-invent herself and her fashion label, Angela was looking for two identities. Refreshing her fashion brand and introducing herself into a different industry of a ‘transformational Lifestyle Consultant’. The solution was to transform the duel branding exercise into one. Life / Style. Different industries, however, both with identical brand values. The graphic treatment of word mark and icon represented both businesses. An identity that stood for positive, uplifting and transformational.

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