Lumo Branding

Naming. Art Direction. Identity. Packaging.

The challenge was to build a brand around an existing product manufactured in China and re-enter the Amazon online market – fully named, branded and packaged. The solution was derived from a number of factors, not lease of all having a product that strikes a remarkable resemblance to an ET-like character, which was named Lumo (clearly of Italian decent). The aim was to enter the market that was saturated with low-brow BBQ night lights, with a versatile upmarket outdoor lighting brand at an affordable price point.

Lumo Branding

The challenge was to build a brand around an existing product manufactured in China and re-enter the Amazon online market – fully named, branded and packaged. The solution was derived from a number of factors, not lease of all having a product that strikes a remarkable resemblance to an ET-like character, which was named Lumo (clearly of Italian decent). The aim was to enter the market that was saturated with low-brow BBQ night lights, with a versatile upmarket outdoor lighting brand at an affordable price point.

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